Just announced is an awesome new competition from Mattel and Milestone games in their surprisingly good arcade racer Hot Wheels Unleashed. The Hot Wheels Unleashed Design Battle is a chance for you, yes you, to create your own real-life Hot Wheels car.
Starting today 14th January and lasting a month until 14th February, players can use the in-game Livery Editor and have their designs made into a real-life Hot Wheels toy car! It will be in stores globally in time for Christmas 2022. If you win, hopefully you get sent a physical representation but if not, you know what to ask Santa for!
The iconic Rodger Dodger will be your canvas as players attempt to create the best looking livery that they can. Here are the names of the people that you will need to impress though:
- Ted Wu – Vice President and Global Head of Vehicle Design, Mattel
- Bryan Benedict – Director of Product Design, Mattel
- Dmitriy Shakhmatov – Manager of Product Design, Mattel
- Jerry Thienprasiddhi – Principal Graphic Designer, Mattel
Some pretty impressive job titles. People that sound like they know what they are talking about.
For over five decades, Hot Wheels has celebrated the designers and builders of their humble die-cast model cars. Now, players of their digital offering Hot Wheels Unleashed can join this esteemed franchise and leave their place in the Hot Wheels annals of time.
To give players a taste of what to expect, Hot Wheels have teamed up with international artists Van Orten Design and Oskunk to give you a taste of what to expect. You can see the Van Orten Design livery at the top of the page. The Oskunk offering is below.
Hot Wheels is the number one selling toy in the world. A car is sold every 16.5 seconds and over 8 billion have been sold in total, and the winner of the contest will become a part of this fabled history. It is a fantastic prize.
Fancy your chances? Just remember to create a livery for the Rodger Dodger car between 14th January to 14th February to be in with a chance to win. Full rules and FAQs can be found here.
If you’ve ever played with a Hot Wheels car then you know how special this prize is. Let us know in the comments below if you will be entering!